Merced County Times Newspaper
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Photos by Felicia Roberts

Queens Hair Palace expands by opening braiding studio


Porchesia, Tania, Precious and Evangeline, the four co-owners of Queens Hair Palace Beauty Supply located at 1850 Yosemite Parkway in Merced, were on hand for a ribbon-cutting with the Merced County Hispanic Chamber of Commerce on April 17 to celebrate the re-opening of the business after the COVID shut down, and its expansion to include a braiding studio.

Tania told the Times, “We had our grand opening on February 29, 2020.  When the pandemic began in March 2020, we had been open two or three weeks.  We had to shut down.  We re-opened in June 2020, but we wanted to do something to let everyone know we’re still here and that we have extended our services — we have a Braiding Studio, and we will have two braiders.”

Annissa Fragoso, President of the Hispanic Chamber, began the ribbon-cutting ceremony by introducing the four co-owners of the beauty supply, who are proud that it is a Black women owned business.  She next introduced the Chamber Board members in attendance, and then local dignitaries.

The ribbon was cut, and everyone was invited to purchase items in the store at 10% off that day.  For purchases of $60 and more, gift boxes were handed out.

The shop sells braiding hair, clip-ins, crochet hair, ponytails, and weave hair.

Customers can buy make-up in the form of pallets, lashes, eyeliner, and more, and hair products to get curls bouncing back.

The shop has a wig room with products in different colors.  About half of the wigs are human hair wigs, and the others are synthetic, made of microfibers.

The Braiding Studio is a room at the back of the shop.

Tania explained, “We have braiders and people who can do protective styles that protect natural hair from the elements like sun and wind, and from swimming which causes damage to hair from the chlorine in the water.

Queens Hair Palace Beauty Supply is open Mondays through Friday from 10 a.m. to 6 p.m. and Saturdays from 9 a.m. to 6 p.m.

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