El Palmar Taqueria re-opens with lunchtime fiesta
Rene Gutierrez, president of the Hispanic Chamber, Annissa Fragoso, a board member, and Elena Gomez, the Chamber’s office manager, enjoyed greeting the guests, many of whom were ordering food in anticipation of a great lunch.
The owners of El Palmar Taqueria — Baldo Torres, Carlos Torres, Ignacio Torres and Richard Perez — were there to celebrate the grand re-opening of their business with a ribbon-cutting.
As the event began, Perez said, “We thank you for being here on this special day for us. It’s about providing authentic Mexican food, like you were going into your mama’s or grandma’s kitchen. We want to be that restaurant you can call home and where you enjoy yourself with friends and family. We renovated to make it comfortable for you. We want to give the best customer service.”
He continued, “We offer a menu of specialty meals on weekends. On Saturday and Sunday, we make the best menudo in town. We also specialize in homemade tortillas, taco truck style food, and mariscos (seafood).”
On the mariscos menu, were items such as shrimp fajitas, fish fillet, garlic shrimp and spicy shrimp, cerviche de camaron, shrimp cocktail and mojarra frita.
The menu also described choices such as asada, tripa (tripe), pastor, pollo and lengua (tongue).
During a ceremony, certificates were presented to the business owners by representatives from the offices of State Assemblyman Adam Gray and Congressman Jim Costa, as well as MBX 2.0, a marketing group.
Merced City Manager Steve Carrigan exclaimed, “Good luck! Congratulations!”
The ribbon-cutting took place outdoors with the restaurant as the backdrop.
During an interview with the Times, Perez explained why the two nephews, Baldo and Carlos, started El Palmar Taqueria years ago.
He said, “My nephews fell in love with the food industry after working for La Morenita in Turlock. They learned the trade, and they fell in love with making healthy, good meals. Then, they started their own. There are now five employees.”
Baldo and Carlos Torres opened the restaurant 7-1/2 years ago, and one year ago , two business partners were added, Ignacio Torres and Richard Perez, the uncles, and at that time, the location was remodeled and modernized.
This fall, the business is scheduled to expand to another location in the Rite Aid Shopping Center on Olive Avenue and G Street in north Merced.