JaM Cellars, makers of easy-to-love Butter Wines, the leader in premium Chardonnay with Butter Chardonnay — the top-selling single SKU of premium Chardonnay — returns as Presenting Sponsor of BottleRock Napa Valley for the tenth consecutive year.
As Presenting Sponsor, JaM Cellars will bring the beats and Butter Wines—including NEW ButterLight Chardonnay —to the heart of downtown Napa, taking center stage with the signature JaM Cellars Stage, where this year’s headliners —Green Day, Justin Timberlake, Noah Kahan, and more — will perform. Set against the backdrop of wine country, BottleRock Napa Valley blends world-class music with the region’s best in food, wine, and hospitality over three unforgettable days during Memorial Day weekend.
“Marking a decade as Presenting Sponsor of BottleRock is a true honor,” said John Anthony Truchard, Founder and CEO of JaM Cellars. “From those early days of sharing our wines at a growing local festival to now spotlighting global music icons on the JaM Cellars Stage, it’s been an incredible journey. BottleRock and JaM Cellars have grown hand-in-hand, united by a passion for top-tier wine, music, and unforgettable experiences right in the heart of Napa Valley. We’re especially excited to debut our newest Butter wine—ButterLight—at this year’s festival, pouring all weekend long at the JaMPad.”
JaM Cellars’ fan-favorite activation, The JaMPad, returns as the ultimate backstage-meets-lounge experience, where festival-goers can sip their way through the full lineup of Butter Wines including Butter Chardonnay, NEW ButterLight Chardonnay, Butter Sauv Blanc, Butter Pinot Noir, Butter Cab and Butter Bubbles. Released earlier this year and named “#1 Best-Tasting Light Wine” by The Tasting Panel2, ButterLight offers winelovers an authentic grape-to-bottle, great-tasting glass of wine at just 85 calories—almost a third less than regular wines and 40% less alcohol3.
The JaMPad, hosted by iHeartRadio’s Jana Sutter, will once again deliver exclusive JaMSessions all weekend long—featuring intimate acoustic performances from this year’s top artists including Remi Wolf, Linda Perry (of 4 Non Blondes), Chaparell, and more. The full JaMPad lineup is included below:
Friday, May 23
Remi Wolf Mallrat Bombargo
The Alive Summer Brennan
Saturday, May 24
Linda Perry (of 4 Non Blondes) Two Feet
Donavon Frankenreiter
Jalen Ngonda
Megan Katarina
Sunday, May 25
Chaparelle
Vacations
The National Parks
Jensen McRae
Belle Rayne
“BottleRock is a highlight of the year for JaM Cellars—it’s all about great wine, epic music, and making memories with your favorite people,” said Michele Truchard, Co-Founder of JaM Cellars and the “M” in JaM. “We’re thrilled to be back for another unforgettable weekend, sharing our Butter wines, hosting JaMSessions at the JaMPad, and celebrating in our Napa hometown. It doesn’t get more fun—or more delicious—than this.”
John and Michele Truchard—the “J” and “M” in JaM Cellars—are Napa Valley vintners who share a deep love for wine, music, and community. After marrying in 1998, they poured years of passion and persistence into building a wine brand that brings joy to everyday moments. When the 2008 recession hit, they responded with Butter—launching JaM Cellars to make rich, flavorful wines at an approachable price. What began with JaM Cabernet and Butter Chardonnay has grown into a nationally-adored collection of easy-to-love Californian wines, all crafted with heart, from grape to glass.
To learn more about JaM Cellars’ Presenting Sponsorship of BottleRock Napa Valley and to find the full JaMPad lineup, visit JaMCellars.com.
About JaM Cellars
JaM Cellars is all about easy-to-love, any-day wines. Made by Napa Valley vintners John and Michele Truchard (the “J” and “M” in JaM), the JaM Cellars portfolio features Butter by JaM Cellars – including Butter Chardonnay, ButterCans, NEW ButterLight Chardonnay, Butter Sauv Blanc, Butter Pinot Noir, Butter Cab, and Butter Bubbles – along with the original JaM Cabernet that started the label. Butter Chardonnay, one of the best-selling Chardonnays in the U.S. over $13, has been recognized as an Impact Blue Chip Brand award winner for 10 years of consecutive growth. All these wines are rich, bold, luscious and live up to their names and made to be enjoyed any time – whether a special occasion, an any-day celebration and during BottleRock Napa Valley. Check out JaM Cellars on Facebook and Instagram @JaMCellars, #JaMCellars, or JaMCellars.com.
About BottleRock Napa Valley
BottleRock Napa Valley features the world’s top musicians on six music stages including the JamPad and VIP Stage, along with the infamous BottleRock Culinary Stage showcasing one-of-a-kind culinary and celebrity mashups. Master Sommeliers, celebrity chefs and dozens of the region’s finest vintners, restaurateurs and brewers rub shoulders with guests in an intimate setting. BottleRock Napa Valley offers the best in wine, food and craft brews to complement the music and create an authentic wine country experience for festival guests. To keep up to date on festival ticket availability and additional details, please visit www.bottlerocknapavalley.com and sign up to receive email notifications. Join the conversation on Facebook and follow us on X/Twitter (@BottleRockNapa, #BottleRock) Instagram (@BottleRockNapa, #BottleRock) and Tik Tok (@BottleRockNapa).
About Latitude 38 Entertainment
Latitude 38 Entertainment produces premium events featuring live music, food and wine throughout California including BottleRock Napa Valley.